Try the thread
Free Forever
Try Ella and Brain with daily limits
$0
- 7 messages / day
- All 7 Ella modes
- Core Tools (check-in, goals, journal)
- Brain — session only (no cross-session memory)
Plans
Choose how deep Ella remembers
Start free with every mode. Upgrade when you want Brain to carry context forward, Insights to sharpen, and fewer daily limits.
Plans
Where most people land
Wake Up Call
For regular use with rolling Brain memory
$26/month
- 100 messages / day
- Brain remembers 30 days
- Insights & mode patterns
- Daily nudge recap
- Export conversations (CSV/PDF)
Full arc, no ceiling
Deep Dive
Unlimited chat with full Brain and analytics
$72/month
- Unlimited messages
- Full Brain memory & history
- Weekly insight digest
- Advanced Insights dashboard
- Priority support (24h response)
Encrypted in transit & at rest·Export or delete anytime·Cancel anytime
What grows with you
Not a feature checklist — three layers that compound when you show up regularly.
Conversation depth
All seven modes on every plan. Paid tiers raise daily limits so Ella can stay in the thread with you.
Brain memory
Free is session-only. Wake Up Call remembers 30 days. Deep Dive keeps your full arc.
Insight over time
Mode patterns, nudges, and digests — so progress is visible, not buried in chat history.
All seven modes on every plan
Pricing changes memory and limits — not which lenses you can use. Each mode shifts how Ella shows up in the conversation.
Reflective modes
Processing, clarity, emotions, and honest reflection
Clarity
Help organize thoughts and find mental clarity when feeling confused or overwhelmed.
Best when: Spinning on a decision or can’t quite name what’s bothering you
Reflection
Process complex emotions and explore beneath the surface of your experiences.
Best when: Sitting with something heavy and tracing the pattern beneath it
Honesty
Have direct conversations about difficult emotions like grief, anger, or disappointment.
Best when: You want direct pushback on grief, anger, or hard truths
Observer
Gain balanced perspective without judgment when feeling conflicted or overwhelmed.
Best when: You’re too close to the situation and need a neutral read
Wisdom
Connect experiences and extract meaningful insights for personal growth and development.
Best when: Connecting threads across experiences to see what sticks
Forward modes
Momentum, goals, energy, and next steps
Uplift
Get encouragement and motivation when feeling low, discouraged, or uncertain.
Best when: Energy is low and you need momentum without toxic positivity
Action
Build momentum and overcome procrastination with practical steps and accountability.
Best when: You know the next step but keep procrastinating on it
Compare plans
Same Ella — different depth of memory and insight.
| Feature | Free Forever$0 | Wake Up Call$26/mo | Deep Dive$72/mo |
|---|---|---|---|
| Daily messages | 7 / day | 100 / day | Unlimited |
| All 7 modes | ✓ | ✓ | ✓ |
| Core Tools | ✓ | ✓ | ✓ |
| Brain — cross-session memory | — | 30 days | Full history |
| Insights & mode patterns | — | ✓ | ✓ |
| Weekly insight digest | — | — | ✓ |
| Export conversations | — | ✓ | ✓ |
| Priority support | — | — | 24h response |
Free Forever
$0- Daily messages: 7 / day
- All 7 modes
- Core Tools
Wake Up Call
$26/mo- Daily messages: 100 / day
- All 7 modes
- Core Tools
- Brain — cross-session memory: 30 days
- Insights & mode patterns
- Export conversations
Deep Dive
$72/mo- Daily messages: Unlimited
- All 7 modes
- Core Tools
- Brain — cross-session memory: Full history
- Insights & mode patterns
- Weekly insight digest
- Export conversations
- Priority support: 24h response
Pricing questions
Straight answers about plans, Brain memory, and billing.
What do I get on the free plan?
7 messages per day, all seven modes (Clarity, Reflection, Uplift, Honesty, Action, Observer, Wisdom), core Tools, and Brain within each session. Cross-session memory requires a paid plan.
What is Brain memory?
Brain carries context across sessions — returning greetings, conversation history, mode patterns, goals, and timeline. Free is session-only. Wake Up Call keeps 30 days. Deep Dive is unlimited.
What's the difference between Wake Up Call and Deep Dive?
Wake Up Call: 100 messages/day, 30-day Brain memory, Insights, daily nudge recap, export. Deep Dive: unlimited messages, full history, weekly insight digest, advanced Insights dashboard, and priority support.
Do you offer annual billing?
Yes. Wake Up Call is $260/year and Deep Dive is $720/year — both save 17% vs monthly.
Can I switch or cancel anytime?
Yes. Upgrade or downgrade whenever you want. Cancel anytime — you keep access through the end of your billing period.
What happens to my data if I downgrade?
Your data stays stored. Downgrading limits what Brain can access: Wake Up Call only sees the last 30 days; Free is session-only. Upgrade again to restore access to older history.
Is Ella a replacement for therapy or medical care?
No. Ella is for clarity, building, and self-discovery — not clinical diagnosis or treatment. Use professional care when you need it.
How is my data protected?
Encrypted in transit and at rest. We do not sell your data. Export or delete from Settings anytime.
Not sure yet?
Start on Free Forever. Pick a mode, send a few messages, see if the thread feels right.